Label Redesign
Project Prompt
Revitalize a beverage brand through a comprehensive redesign. Craft a new concept, defining personality, style, and goals. Develop 2D labels, and different ideation ensuring readability and legibility. Elevate an existing product, presenting a holistic brand transformation.
Original Label
For my project, I conducted research to identify examples of brands with poorly designed labels. After exploring various brands, I settled on the brand "Best." I observed that this particular brand alters its label for each product, prompting me to propose a consistent and unified label design that will remain constant across all their products.
Ideation
Process
Softwares Used
In this project, my initial step involved utilizing Adobe Illustrator to revamp the labels. Employing tools such as the pen tool and image trace tool, I meticulously captured the precise shapes of the fruits. Subsequently, I transitioned to Fusion 360 to craft the necessary bottle design, later exporting it to Adobe Dimension.
Within Adobe Dimension, I imported both the bottle and the label, applying materials to the bottle and incorporating a background image. Finally, I refined and corrected any errors that arose during the Dimension process using Photoshop.
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Adobe Illustrator
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Adobe Photoshop
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Adobe Dimension
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Fusion 360
In Use
